Positive reinforcement is a technique we intuitively make use of on daily basis. We usually don’t give it much thought, nor label it as a behavioral strategy. Encouragement from our loved ones (and ...

IT’S THE PERFECT TIME OF YEAR TO THINK ABOUT. WELL, THE SCIENCE OF FREE THROWS. AND FOR A WOMAN WHO LOVES SPORTS AND THEN ALSO LOVES STUDYING THE BRAIN, SHE PERFECTLY MARRIES THE TWO FOR A REALLY ...

If you have a child who has been diagnosed with a spectrum disorder like autism, your pediatrician may have suggested a therapy called applied behavior analysis. Sometimes called ABA therapy, it’s ...

Eunice Framm, senior keeper of barnyard animals at the Cincinnati Zoo, has taught pigs to bowl, goats to paint, and red pandas to receive vaccines. She, and all other keepers, do so through the zoo’s ...