Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Walmart executives predict that traditional search boxes will ...

Walmart has introduced Sparky, a smiley-faced generative AI-powered assistant capable of synthesizing reviews and offering mobile app users occasion-based recommendations. The retailer promises ...

Metrics around search capabilities were added to Scintilla Digital Landscapes last week as part of a redesign that introduced more than a dozen new insights into pre-purchase customer behavior on ...