The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

The Elf on the Shelf’ co-founders Chanda Bell and Christa Pitts join ‘Fox & Friends’ to discuss how their brand went from ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

The creators of The Elf on the Shelf are celebrating 20 years of the holiday tradition that became a global brand.

ELF ON THE SHELF 18 IS HERE! CLICK HERE TO WATCH! <a href=" elf Sprinkles competes in the Elf Olympics in Elf on the Shelf Is ...

Love them or hate them, the mischievous Elf on the Shelf has become one of the most popular Christmas traditions. But coming ...

Elf on the Shelf, make room for Snoop on the Stoop. The popular holiday toy, based on the 2005 book "Elf on the Shelf: A Christmas Tradition" by Carol Aebersold and her daughter Chanda Bell, explains ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

We all know the drill when it comes to Elf on the Shelf. For 24 days, the elf “moves” around your house, making mischief and supposedly keeping an eye out for Santa. But this is the age of posting ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the ...