Willow Innovations, Inc. (Willow), the Femtech pioneer that redefined pumping with the first fully in-bra wearable breast pump, is bringing its latest innovation and postpartum essentials to Walmart ...

Black Friday—the chance to shop for others, but also the perfect time to pick up something on sale for yourself, too. Case in point: The Willow Wearable Breast Pump, which is 20 percent off starting ...

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Original image has been ...

High-performance with a lower price - Moms no longer have to sacrifice performance for price. Designed to optimize maximum comfort and milk output, Willow Sync features a smooth flange tunnel and 20 ...

Most tech for new parents puts all the attention on the baby, but Willow's unconventional breast pump believes moms should get great tech too. Joan E. Solsman was CNET's senior media reporter, ...

Fresh off quarterbacking Vizio’s IPO, Scott Becker got word that Willow Innovations was looking for legal support with its ...

Pumping is one of the worst parts of parenting, but there's a new pump that is making the annoying task infinitely better. The Willow pump was introduced late last year and is already getting rave ...

Willow, the brand behind the popular hands-free breast pump, is hoping to make its $500 wearable pump more accessible for parents with its new insurance coverage tool. Through its partnership with ...

Posts from this topic will be added to your daily email digest and your homepage feed. Willow’s on-the-go in-bra pump just got a little more convenient to use. The new Apple Watch companion app ...

With so many types of breast pumps available, choosing the best one for you can be often be overwhelming. While breastfeeding provides a way to connect with the newest member of your family (and also ...