YouTube has become the dominant streaming platform on connected TV screens, driven by changes in how viewers engage Data shows viewing on CTV has surged over the past five years, thanks to older ...

A YouTube executive needed only 27 minutes to make the case that the company is taking over all aspects of how people create ...

Netflix rightly gets a lot of the attention for winning the streaming wars, but that obscures the dominance of what is the leading online entertainment player for many viewers: YouTube.. The ...

YouTube is now primarily watched on smart TVs in the US In a blog post, YouTube's CEO laid out new features coming to the YouTube TV app this year They include new ways to comment and interact ...

Maybe not, though. In his annual letter released on Tuesday, Feb. 11, CEO Neal Mohan bragged that TV is now the primary device for YouTube viewing in the U.S. by watch time. It has held the top ...

YouTube continued to be the dominant streaming platform of the bunch, accounting for 12.4 percent of time spent with TV in April, up from a flat 12 percent in March.

YouTube's streaming dominance . YouTube has been the most popular streaming platform for a while now – it had an 11.1% majority share of TV and streaming viewership in the US in December 2024 ...

YouTube has become a dominant force in TV viewing. Nielsen reported that it has been the top platform for streaming watch time in the U.S. for over two years, ...

It sets the entertainment powerhouse up for the kind of backlash we’re seeing against other dominant but problematic tech companies. Bloomberg Opinion Last Updated : 01 June 2025, 09:44 IST ...

Indeed, YouTube previously tried its hand at premium, non-UGC scripted content amid the peak TV boom — lest we forget, Netflix’s own “Cobra Kai” began life in 2018 as a “YouTube Red ...

Netflix is looking to capture some of YouTube’s lightning in a bottle with video podcasts. Executives at the streaming giant want to make video podcasts the next format available on the service.

YouTube TV plans come in a single flavor — $73 a month. But one of the leading streaming options also has a number of optional add-ons available.