The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an instant classic. Directed by Jenn Nkiru, the ad (“One of A’Kind”) is a play on the old “Miss Mary Mack” nursery rhyme hand-clap game and features some exceptional editing work. Watch:

Nike’s comeback strategy is banking on bold moves in women’s sports—and A’ja Wilson’s sold-out signature sneaker shows the plan is working.

Malia Obama is stepping further into her director bag, and we're so here for it! See what happened when she teamed up with WNBA star A'ja Wilson.