These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

In addition to new products and media partnerships aimed to help app developers grow and manage their businesses, Google today also announced a new set of AdMob tools to help developers better target ...

After a lot of regulatory hubbub, Google finally closed its $750 million purchase of AdMob. Now the mobile advertising battle with Apple can commence. This mobile ad battle between Apple and Google ...

Mobile app developers on the Windows Phone platform were reporting a sharp drop-off in ad revenue from Google's AdMob ad network, which has led some to speculate that Google was aggressively trying to ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

Google Ads is investigating reports of an issue impacting AdMob. The affected users have said that while they are able to access AdMob, they cannot retrieve their most recent data. Some clicks that ...

Google can strengthen its footprint in the mobile advertising space with its AdMob acquisition, an analyst says, but notes that the search giant should not apply the latter's technology only on its ...

Google's mobile ad network AdMob just announced that its iPad advertising kit for software developers is now available. As you can see, there's plenty of room for innovation left: These initial ads ...

Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives ...