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Smartphone shipments in China were down 2.4% for the second quarter compared with a year ago, Counterpoint Research said on ...

Apple sold 8% more smartphone units in China in 2020 than the year before, according to Gartner, and that number only includes about two months of iPhone 12 sales.

Apple lost its crown as the biggest smartphone seller in China to rival Vivo, sliding to third place in the quarter, followed by Huawei, whose market share jumped to 15.5% from 9.3% a year earlier.

Greater China, which includes mainland China, Hong Kong, and Taiwan, is Apple’s third largest region by revenue, representing 19% of Apple’s total sales during the 2023 fiscal year.

Apple has long centered its sales pitch on protecting its users’ data. But I had a hunch that it couldn’t be that simple in China, where the company is deeply entrenched.