Lululemon’s stock is on pace for one of its biggest routs in history after the athleisure maker warned that tariffs will dent its profit.

Fans and critics alike were clucking their tongues Friday after the athleisure giant warned customers they’d soon be paying even more for already-pricey workout gear — following a whopping stock nosedive. The culprit? President Donald Trump’s tariffs — and, apparently, broke Americans tightening their purse strings.

Lululemon Athletica late Thursday cut its profit forecast and said it planned to raise prices, as tariffs threaten the clothes company's supply chain. The maker of yoga pants and other athletic wear said it now expects earnings of $14.