The Macy's Thanksgiving Day Parade delivered a record audience of 28.5 million viewers for NBC, reinforcing its status as American TV institution.

The Macy’s Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception. The holiday staple for NBC and its streaming sibling Peacock ...

Macy’s Thanksgiving Day Parade hit a record 28.5 million viewers across all NBC platforms on Thursday, the network announced on Friday. The NBC live viewing, which ran from 8:30 a.m to 12 p.m ...

UPDATE: The parade re-airs on NBC and Peacock at 2 p.m. ET. The Macy's Thanksgiving Day Parade annual tradition of bringing high-flying balloons, colorful floats, and dazzling performances to New ...

NBC’s live telecast of the 2022 Macy’s Thanksgiving Day Parade has become the network’s highest-rated and most-viewed entertainment program of the year, drawing 5.5 in the 18-49 demographic ...

NBC and Macy's have agreed to a 10-year rights deal that also includes a new ... The Macy’s Thanksgiving Day Parade drew its biggest audience on record with 31.7M people tuning in across NBC and ...

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The Macy's Thanksgiving Day Parade, Countdown to Macy's Thanksgiving Day ...

NBC Inks 10-Year Deal for Macy’s Thanksgiving Day Parade Rights. The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Cher will perform at the end of the 2023 Macy's Thanksgiving Day Parade, teeing up Santa Claus to kick off the ... Hoda Kotb and Al Roker from the “Today” show will host the festivities on NBC.

NBC will broadcast the celebration live starting 7:30 a.m. CT. Viewers can also stream it live on Peacock, or tune into the Countdown to Macy’s Thanksgiving Parade on Nov. 22 at 7 p.m. CT ...

The 98th edition of the Macy's Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your couch.

The 94th annual Macy's Thanksgiving Day Parade may not have been canceled by the coronavirus, but there are some radical alterations to help adhere to social distancing mandates for 2020.