Later Bets Big On ‘Everyday Influencers’ With $250 Million Mavely Acquisition
The acquisition brings together Later's AI-powered marketing platform with Mavely's vast network of over 120,000 creators.
Influencer Marketing’s M&A Streak Continues With Mavely Sale
Later, an influencer and social media marketing company, acquired social commerce app Mavely for $250 million.
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What Does Nu Skin's Mavely Sale Mean for Its Long-Term Strategy?
NUS' subsidiary has sold its Mavely affiliate marketing platform to Later for nearly $250 million, boosting innovation and ...
Nu Skin Enterprises rises 4.3%, sells Mavely platform for $250 million
Nu Skin Enterprises (NYSE:NUS) subsidiary Rhyz—completed strategic transaction involving its Mavely affiliate marketing ...
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Later acquires Mavely in $250 million deal
BOSTON: Later, an influencer marketing and social media software company, has acquired influencer platform Mavely in a $250 million deal.
In $250 million deal, Boston influencer marketing firm Later adds e-commerce
The merger of Later and Mavely is aimed at helping advertisers track how sponsoring influencers leads to online sales.
Boston's Later acquires Mavely for $250 million, expands influencer network
Find out how a $250 million deal for a Chicago social media startup aims to bring more tools to 120,000 influencers.
Boston social media marketing firm makes $250M acquisition
Later, an influencer marketing and social media management software company with offices in Boston and Canada, has acquired a Chicago-based provider of software for influencers in a deal valued at ...
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Software Maker Later Buys Influencer Platform Mavely For $250 Million
The companies said the deal accelerates Later's ability to deliver "full-funnel impact and measurable ROI for marketers while ...
Nu Skin Enterprises Announces Strategic Transaction of Mavely for $250 Million
Nu Skin Enterprises Inc. (NYSE: NUS) today announced that its Rhyz Inc. subsidiary completed a strategic transaction with ...
Later acquires social influencer app Mavely for $250M
Later, an influencer marketing and social media management firm, is acquiring social influencer app Mavely for $250 million.
Nu Skin generated about five-times return on Mavely investment, says Jefferies
After Nu Skin (NUS) announced the sale of its marketing tech platform business, Mavely, to Summit Partners portfolio company Later, Jefferies ...