NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core Fans as Viewers Give Up appeared first on EssentiallySports.

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years. But now, viewers of the Prime Video races can see fuel usage with the introduction of the Burn Bar.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.

Amazon Prime Video has officially taken the wheel in NASCAR’s latest media revolution, and it’s not just about where fans watch races, but how they experience them. As part of NASCAR’s new seven-year media rights deal kicking off in 2025, Amazon ...

Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on May 25 and running through Pocono on June 22nd. This is the first time in NASCAR history that Cup Series races are only on a streaming platform, a big shift in how sports are delivered.

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition dynamics.

We're two weeks into NASCAR on Prime Video, with three weeks left on a five-race package that's part of a new seven-year TV deal. Feedback is mixed.

American Thunder: NASCAR to Le Mans makes its exclusive premiere on Prime Video today, a documentary focused on the collaboration among NASCAR, the International Motor Sports Association (IMSA), Chevrolet, Goodyear and Hendrick Motorsports in bringing stock car racing to the most prestigious endurance event in the world – the Le Mans 24 hours.

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast of a NASCAR Cup Series auto race from Lebanon,

Ready to watch NASCAR in 2025 and want NASCAR TV and streaming programming this week? Here is this week’s NASCAR broadcast schedule. All times listed are ET.COMING UP:NASCAR Cup Series: The Viva Mexico 250 airs on Prime Video on Sunday,