PepsiCo Foods Canada intends to capitalize on the sport's growing popularity in the country to reach Gen Z and millennials.

The team launched a series of immersive and interactive experiences at Stackt Market, in collaboration with founding partners ...

Plus, Horizon Media expands digital activation team with three hires and OMD Canada appoints new senior director of marketing ...

Beginning in February, the tech giant will begin to provide ad spend and ad buyer markup details directly to advertisers.

Connected by WPP Open, WPP Media unites media, data and production capabilities.

COMMB enhances Roadmap with a new reach and frequency tool The bureau says the new measurement allows it to understand key drivers for OOH campaigns.

Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.

At selected stops, fans have been able to take home exclusive promotional items and participated in a photo story that brings ...