However, the company has reemerged in recent years with hundreds of "shop-in-shops" and specialty stores. Toys R Us says the latest expansion has been made possible by its partnership with Go! Retail Group—which operates the stores under licensing agreements—and believes this will help restore it to a leading position in the American toy market.

Toys ‘R’ Us is making its return to Wichita with a flagship store at Towne East Square. In 2018, Wichita lost its last Toys ‘R’ Us storefront in Eastgate Plaza after the chain filed for bankruptcy, closing nearly 180 stores.

Beloved toy retailer Toys ‘R’ Us is making its return to Western New York, albeit just for the holidays. The store will open closer to the holidays and is one of 20 holiday pop-up locations across the country.

With holiday shopping on the horizon, we spoke with analysts and toy brands to understand what American parents should expect in the toy aisle in 2025.

The snuggle puppy toy has been a calming presence for Winnie ever since she was young, as it features a heartbeat sound. The toy was also rubbed on Winnie’s mom before she left the litter, so it carries her scent on it too.

They say love can be found in the most unexpected places, sometimes even in a dog’s toy basket. For one Samoyed named Boomer, that special connection wasn’t with another pup or a human, but with a soft,

Sebastian Yidana, 28, was indicted for pointing a replica firearm at a Pawtucket police officer, who ultimately shot Yidana in the shoulder.

For more than a decade, we’ve been encouraging families to think outside the candy bag for Halloween — and this year, we’re giving you a head start.