Behr Paint Company is combining its proprietary color data with Google Cloud artificial intelligence to help inform customer purchase decisions.

Behr Paint Company and Google Cloud 'Paint' a New Future for Home Improvement with AI-Powered Color Selection PR Newswire SUNNYVALE, Calif., July 16, 2025 ...

The rich allure of Rumors is part of the BEHR 2025 Color Trends Palette, an annual selection of forward-looking colors, ranging from tantalizing warm tones to cooler stunning shades to simplify the ...

Behr paint is going big for their 2025 color of the year! On Aug. 21, the company announced “Rumors,” a reimagined deep ruby red that adds “warmth and rich allure both in and outside the ...

This handy paint-color selection tool allows contractors, with the tap of a finger, to photo-match to any Behr color, browse through the company’s color catalog, and save colors and room images for ...

Along with their color of the year selection, Behr also announced a trends palette for 2026 which includes a few familiar favorites like soft pink, terracotta, and sage green, as well more ...

Tied to popular trends like color drenching and color blocking, the shade supports a shift toward serene, versatile palettes. Available at Home Depot, the paint headlines Behr’s 2026 Color Trends ...

Behr Paint Company Announces Its 2025 Exterior Stain Color of the Year: Cedar—a warm, earthy hue inspired by the natural tones of cedarwood.

Google Cloud today announced a partnership with Behr Paint Company, a leading provider of premium paints and stains, that will make the paint color selection journey easier and more personalized ...

Prior to launching, Behr conducted real-world pilots and rigorous testing to validate the need for a personalized tool that could walk consumers seamlessly through the color selection process.