Keurig Dr Pepper will acquire JDE Peet’s – whose brands include Douwe Egberts, Kenco and Peet’s Coffee – for more than $18 billion and split into two listed businesses.

The deal arrives at a time when consumers are pulling back and the trade wars under President Donald Trump threaten to send coffee prices soaring.

The other firm, “Global Coffee Co.,” will be located in Burlington, Massachusetts, and its international headquarters will be in Amsterdam. The new unit will see Sudhanshu Priyadarshi appointed as CEO, and will boast roughly “$16 billion in combined annual net sales” with coffee as its main product.