"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As someone who has been shopping for bras for a while, I’m always thinking about how to get more support.

Finding a supportive, comfortable bra only gets trickier with age. Bodies change—breast shape, size, skin elasticity—and suddenly, the go-to styles that worked a decade ago just don’t deliver the same ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. The first thing to consider is fit. “A properly fitting bra has a snug ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. If you look at business statistics, most fashion startups ...