Your brand needs a style guide to ensure that everyone who posts on your social media platforms speaks in one voice and tone. A social media style guide will help ensure your audiences recognize your ...

In an ideal world, before beginning a program, you’d conduct needs assessments, feasibility studies, marketing studies (product, place, price, promotion), etc., creating the program and its story ...

Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. Does your brand have a presence on Instagram? It should. The social ...

Learn how to leverage memes for social media marketing, brand awareness, and content creation. A guide to building a resonant ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Social media can feel like a wild west sometimes, right? You post something, and then… crickets. Or maybe it’s the opposite, ...

Social media has much to offer small businesses. If you don’t have a social media account for your company in the modern age, you are missing out on new ways to advertise, increase your website ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Sam Niccolls tells us that the SEOmoz Social Media Marketing Guide has been released. The updated resource for marketers combines the Social Directory with the Social Media Marketing Tactics. Along ...