Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo.

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...

Object Details Manufacturer Triangle Bag Division Catalogue Status Research in Progress Description "Uncle Ben's CONVERTED RICE/CONTAINS TWICE THE VITAMINS OF ORDINARY RICE/ GIVE 23% MORE SERVING PER ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...