The Romans enters a multi-year, six-figure PR partnership with Ethara for its corporate brand, live events and venues ...

Mohamed Zidan features in Tie House's 30-year anniversary campaign, showcasing the brand's versatile collection through ...

The campaign combines a mix of live action direction, generative visuals and large-scale personalisation to introduce the new ...

Voice cloning today is astonishingly good. With just a few seconds of audio, AI can recreate tone, rhythm, and accent in ways ...

VIOOH's Jem Djemal makes the case for why programmatic DOOH should be adopted by more advertisers in the Middle East.

Annalect UAE’s Dr. Hoda Daou shares her take on the hype of data monetisation, delivering real value and the ‘gold rush’ of ...

Current Global has been appointed strategic public relations agency for Dubai Airports, to support with media engagement and integrated campaigns.

Fusion5’s Fadi Sader shares why marketing strategies need a system, not a show. Goodbye funnels. Hello feedback loops.

The campaign combines a mix of live action direction, generative visuals and large-scale personalisation to introduce the new ...

Hattan Asim joins Haus of Hendricks as Producer of Videography to meet growing demand for visually compelling and ...

What does it take to connect with the next generation of consumers? One Gen Z voice explains why brands are still getting it ...