From the industry failing working mums to marketers’ concerns over their lack of AI expertise, it’s been a busy week. Here is ...

The travel trade association’s longstanding campaign focused on building confidence has helped it boost trust, while its use ...

Underwear brand Bonds’ ubiquity in Australia will only serve to make it more coveted elsewhere, just like Budweiser and Mini ...

By respecting their roots as they evolve, businesses are learning to embrace their heritage while appealing to a national ...

With hybrid work policies being questioned, the rollback of flexibility and poor return to work practices, are mothers being ...

The International Accounting Standards Board is undertaking a review into how intangible assets, like brands, are treated.

John Lewis is launching a new bi-annual publication, Foundation, and its biggest home campaign since 2021 as it looks to grow ...

AI – the deus ex machina of modern marketing, swooping in with promises of limitless efficiency, omnipotent personalisation, ...

Guy Middleton is the Global Breakthrough Innovation Director at Diageo, leading a newly formed team focused on pioneering new ...

Are tactical skills under threat with teams spread thin, entry level roles becoming more generalist and the price for ...

Tesco says it is “committed to keep winning with customers” and enhancing its value proposition, leaning into Clubcard growth ...

Aldi sold more food and drink than Asda from 23 February to 23 March, as the discounter continues to shake up the dominance ...