The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key ...

Travel firm On the Beach continues to drop marketing spend as a percentage of revenue as it hails marketing efficiency drive.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Historically, London has been considered the epicentre of creativity in Europe. Talent would flock to the capital for better ...

A decade since its launch and with the ultimate goal of engaging listeners, Spotify Wrapped also drives a “fear of missing ...

Alongside the OOH campaign, British Airways launched its first major TV campaign since 2019 as part of a larger mission to ...

Driving volume growth was a key challenge for many businesses this year, but how did brands fare against this challenge and ...

It may have a different name since its was acquired by YouGov, but the CPS GfK consumer panel is still a piece of regular ...

Having generated 40.6 million impressions on TikTok with its latest campaign, Booking.com is bringing its “motivations-led” ...

The reaction to Jaguar’s rebrand highlights consumers’ “emotional attachment” to the brand, says its former advertising ...

The marketing industry can sometimes forget that advertising needs to work in the short term in order to be able to deliver ...

M&S marketing directors Anna Braithwaite and Sharry Cramond discuss the transformation that led to the retailer being named ...