A new report details how much companies are paying FOX to run a commercial during Super Bowl 59 between the Chiefs and Eagles.

Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the broadcast on Fox and via the free livestream on Tubi.

Fox has sold at least 10 commercials for Super Bowl LIX for $8 million, according to multiple reports Wednesday.