If it’s any consolation, age-old Iron Bowl rivals Auburn are merely 13th on The Athletic’s list, at $1.06 billion. The Tigers are actually the lowest-ranked program that nonetheless clocks in above ...

The betting market was largely proven right last year when it came to Alabama. DeBoer’s first season got off to a flawless ...

The NFL is fining more than 100 players and approximately two dozen team employees for selling their Super Bowl LIX tickets ...

Notably, The Athletic’s Baker notes that Texas football’s estimated market value isn’t just massive by amateur sports ...

USC Recruit Expected to Receive NIL Deal Worth More Than Pro Bowl Tight End originally appeared on Athlon Sports. There's no ...

President Trump signed an executive order that looks to end "third-party, pay-for-play" NIL payments for college athletes.

Klubnik is a perfect example. He could have left Clemson at any point during his 3 1/2-year career when times got tough, but ...

Dabo Swinney says Clemson has the ingredients to be a 'really good team' but has to do the work. Here are his full comments ...

The Big Ten wants to emphasize conference standings, prop up mediocre teams and insert play-in games. How does that improve ...

When Paul Bryant was coaching, he had a genius-level idea. Could Saban take that legacy and apply it nationally?

The Athletic ranked the value of each FBS school, and the Auburn Tigers remain a financial powerhouse despite recent ...

The Atlantic recently estimated what each major college football program might sell for if it was put on the market. And they ...