For this demographic entering its peak spending decade, luxury is about personal fulfilment rather than social status, ...

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Despite their substantial financial capacity, Gen X remains an underexplored market. The study surveyed 1,150 affluent individuals across France, the U.S., the UAE, and China, revealing that luxury is ...

New research from Publicis Luxe and OpinionWay reveals two-thirds of Gen X consumers are shifting spending from status to ...