Sociopolitical issues can stir strong emotions, and companies risk alienating stakeholders if their stance isn’t part of a ...

Build trust with authenticity One of the consequences of this relatively new digital age has been the increasing distance between some brands and their audiences. Post-COVID, and with the rise of AI, ...

Pride organizers say they’re worried the administration’s antipathy toward trans people and drag performers could make their ...

though Diageo said it would sponsor U.S. Pride events through its Smirnoff brand, WSJ reported. Eve Keller, co-president of USA Prides, told NBC News that members across the country have reported ...

Mastercard isn’t renewing its corporate sponsorship of the New York City Pride March, the city’s annual march for LGBTQ rights, for 2025. The financial services giant has supported Heritage of ...

The 2025 NFL Draft is officially underway, with the first round concluding on Thursday night. The first pick of the night went to the Tennessee Titans, who unsurprisingly selected Miami ...

"Until the brand distances itself from the political baggage it has acquired, Musk’s specific percentage of renewed focus on Tesla may be irrelevant," said Gabor Schreier, Chief Creative Officer ...

Rohini Vaishnavi, founder of The Writing Experts. Brand storytelling or digital marketing – The dilemma for startups Startups looking for quick sales leads are often unclear about whether to ...

But if recent ad spend patterns are anything to go by, Indian brands are quietly packing up their tents and heading back inside the safe, shiny compounds of walled gardens. In 2024, Google and ...

Harvard University, a symbol of Massachusetts’ pride and a cornerstone of its economy, is at the center of a legal showdown with the Trump administration over billions of dollars in frozen ...