The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

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The Elf on the Shelf’ co-founders Chanda Bell and Christa Pitts join ‘Fox & Friends’ to discuss how their brand went from family tradition to global sensation.

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

With all the twinkling lights, shiny ornaments, gingerbread cookies, and holiday movies, the Christmas season seems to have a constant stream of magic in the air. It’s a mystical time of year when fun ...

Elf on the Shelf has been a holiday tradition for 20 years. To celebrate the anniversary the founders of this holiday ...

MullenLowe Design Studio, a division of MullenLowe, documented its stunning redesign of its visual identity. The team drew ...

A giant Elf on the Shelf is set to take over Liverpool city centre. A giant 15ft Elf will appear across famous city locations from Monday, December 1 until Christmas Eve. Organised by Liverpool ...

From radish carving in Oaxaca to the Alpine regions' Krampus, there's no shortage of creative ways to ring in the season ...

A Magic Valley woman's incredible 2,000-piece Christmas miniature collection is open year-round, with all donations ...

Cineplex, The Lumistella Company, and Playology International are teaming up to bring The Elf on the Shelf and Elf Pets films to theaters across Canada for the first time. The Elf on the Shelf Movie ...