Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...

In the past few weeks, some of the world’s biggest soda, snack and candy companies reported quarterly earnings, so this week we’re introducing ad tech to a new three-letter acronym – GLP-1. Even if ...

Hanesbrands, like many apparel producers, struggled with pandemic-related shipping delays and supply issues. Further, the company faced higher input costs, such as cotton, energy, and wages, in 2022.

On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.

Even if shoppers opt for a traditional Google search, they may be served an AI Overview summary at the top of the results ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry. Many influencers have built entire careers and millions of dollars by ...

This is the “ fresh start effect .” It’s a psychological phenomenon that explains why certain milestones—like the start of a ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

for example, you don’t sell as many of them.” Ms. Burke said in an email that CVS used “a variety of different measures to deter or prevent theft, and locking a product is a measure of last ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves ...

Impact Link If you're hoping to get a promotion or raise later this year ... and you can provide examples that demonstrate improvement during your conversation. Wood also suggested sharing ...