Fierce Pharma

SK Life Science Xcopri ad meets a roadblock with FDA untitled letter

The FDA cited in its letter to SK several issues with the risk and benefit information presented about Xcopri in the ad. For ...

The Science of Buyability: Inside EY’s new age of confidence

That alignment between brand and demand sits at the heart of EY ’s new global positioning, Shape the Future with Confidence.

‘Wicked: For Good’ $330M Promo Push 2nd Highest For Hollywood Tentpole; Sequel Eyes Best Non-Holiday Monday B.O. YTD With $14M+

Wicked: For Good' Promotional Partners stand at $330M in media value, second best for any studio movie behind 'Wicked's $350M ...

‘Wicked: For Good’ $330M Promo Push Second Highest For Hollywood Tentpole; Sequel Eyes Best Non-Holiday Monday B.O. YTD With $14M+

For Good to the second-highest domestic box office opening of 2025 ($147 million) and the year’s fourth-highest global ...