As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego has launched its new interactive Smart Play, which consists of Bricks, Tag, and Smart Minifigures at the CES 2026 event.

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge ...