The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component of ...

Marketing mix is a concept used by business owners, marketing executives and operations managers to describe the essential elements of a marketing strategy. Traditionally, four Ps are associated with ...

There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’. I believe it’s important to integrate both into a company’s ...

Promotion is the methods a business uses to communicate information about its products and services among its customers and potential customers. The main aim of promotion is to either persuade ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving digital world, the traditional marketing mix of the four Ps ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Did you know that promotional products can be an important part of your marketing mix? Promotional products are merchandise that you can have your name and logo printed on and then your company can ...

To do this, a business will use a range of promotional methods, that can be separated into point of sale or advertising. Reducing the price of a product, usually for a limited time, is designed to ...

Sometimes finding work isn't a company’s biggest marketing problem. It's finding employees to do the work. Given the state of the economy, it seems counterintuitive that finding plumbers would be a ...

Adding a promotional product into advertising campaigns can enhance results. In a recent study, 18-to-34 year olds were exposed to advertising for pizza via three mediums: a TV spot, a print ad and a ...