Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

The marketing campaign for Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches spanning ...

A beverage company thinks like a startup to maintain a closer connection with its customers. That’s the word from a recent episode of MIT’s and BCG’s Me, Myself, and AI, which featured Ronald den ...

A smart strategy is necessary to market a podiatry clinic in 2025. Digital marketing is vital considering that more patients ...

Gamification is changing IPL marketing—predict & win, interactive rewards, and AR experiences are driving deeper brand ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

EaseMyTrip.com has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organization (KTO) to enhance Korea's visibility as a key outbound destination for Indian travellers. The signing ...

SheerID works with hundreds of the world's leading and most admired brands, including Amazon, Spotify, T-Mobile, and The Home Depot. With a 98% customer retention rate, SheerID’s solutions ...

Bryant Harris joins the Philadelphia-based retail chain about five months after the company exited Chapter 11.

Easy Trip Planners has signed a memorandum of understanding (MoU) with the Korea Tourism Organization (KTO) to promote South Korea as a premier travel destination for Indian tourists.

In today`s digital landscape, personal branding is more important than ever, says Manjiri Desle, Co-Founder of Ohh My Brand. Desle explores the fine line between being relatable and being polished, ...

Gain insights from Codere Online's Q4 2024 earnings call, featuring revenue growth, improved customer acquisition, and cautious 2025 guidance ...