The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...

New high-tech bricks and minifigs are arriving this year - starting with some classic ships from Star Wars. But do we really ...