Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully.

Perplexity CEO and Co-Founder Aravind Srinivas joins 'Fast Money' to talk its AI search and ad strategy compared to Google, its growth plans, and potential for new features.

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

Explore Perplexity Labs' cutting-edge AI agents that streamline tasks, boost creativity, and transform industries like never before.

Perplexity AI focuses on research with cited sources, while ChatGPT excels in conversation. See how they compare in key AI-driven tasks.

It’s figuring out how to use AI in ways that actually support what matters most: creativity, strategy and genuine human connection. I’ve always been passionate about finding ways to make our ...

Simplify strategy development with NotebookLM and Perplexity. Learn how to research, analyze, and plan effectively using AI tools.