The marketing campaign for Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches spanning ...

About seven years ago, representatives of bKash would visit the company’s agent points and merchant outlets across Bangladesh ...

With smartphone giants battling it out over AI features, Google and Samsung’s recent spree of AI-led marketing may have ...

A study of South Korean consumers shows spending increases as air pollution levels rise. The correlation is predominant among ...

Q3 2025 Management View CEO Dale Schwartz highlighted significant profitability improvements in Q3, achieving the best corporate profitability in two years with an adjusted EBITDA of $2.7 million and ...

When Shake Shack CEO Rob Lynch joined the brand in May, the first question was whether he was concerned about the push to ...

If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

You're leaving the office, when your phone dings. A nearby store is having a sale on a smartwatch, and an app displays a ...

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

For a generation plagued by short attention spans and hyper-awareness, Vogue Business and Snapchat investigate what ...

Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to work successfully. Managers who buy into five key myths will be too slow ...