Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

The New York Attorney General filed a lawsuit against multiple vape companies on Thursday, alleging that they are “taking a ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

New York Attorney General Letitia James filed a major lawsuit yesterday, accusing 13 e-cigarette companies of illegall ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Shark Tank investor Robert Herjavec, in an interview with Inc. host Eric almost a decade ago, shared the mistakes that new ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

This is the “ fresh start effect .” It’s a psychological phenomenon that explains why certain milestones—like the start of a ...

Since 2018, my copy has generated more than $18,000,000 in sales in niches from fitness to travel and from survival to health ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...