Weeks after dropping its long-standing “bags fly free” policy, Southwest Airlines may be gearing up for broader changes.

Southwest Airlines has sparked pushback with recent major shifts, like ending its "bags fly free" policy and adding premium ...

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.

Southwest CEO Bob Jordan said Tuesday at the conference that the company’s efforts to introduce assigned seating and premium seating were “on track, ... of Southwest's policy change.

Southwest announces new policy that changes everything. ... The changes reflect a broader corporate strategy shift under CEO Bob Jordan, who took leadership of the airline in February 2022.

New Southwest CEO on bag fees, change fees, assigned seats: ... an emphatic defense of its bags-fly-free policy in the face of billions in revenue rivals collect from checked-bag fees.

Rival airline execs weigh in on Southwest changing free bag policy: 'It’s the slaying of a sacred cow' United CEO Scott Kirby calls Southwest's checked bag policy change 'a big deal' ...