The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

I tried out Lego’s Smart Bricks, and you can pre-order the first sets now - Three Lego Star Wars sets can be pre-ordered now, ...

We have curated the best innovations of CES 2026, offering a look at standout products that push boundaries, rethink familiar ...

Amazon plans new 229,000-square-foot “mega store”, Indonesia temporarily blocks access to X’s Grok chatbot, Lego opens ...

Lego Group, Disney Consumer Products, and Lucasfilm used their force powers to make something incredible happen on Wednesday ...