The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

These are the top 10 Lego Star Wars sets we wish would return from multi-thousand-piece collector's models to dioramas and ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

LEGO is bringing a new generation of playing sets with brand new technology onto the market. The LEGO Smart Brick is exactly ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...