As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

TikTok’s ecommerce arm has kept growing steadily, despite tariffs and never-ending debates over whether the platform should be banned.

A former TikTok product manager walked away from building addictive features to create something radically different. His new $4.1 million startup helps people look up from their phones and rediscover ...

Arattai the Made-in-India instant messaging app, is giving stiff competition to WhatsApp. The app developed by Zoho Inc is comfortably positioned at the number 1 position on the Apple app store. Even ...

TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.App marketers refers ...

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