Pakistan and Azad Jammu and Kashmir possess extraordinary tourism potential due to their stunning natural landscapes, deep historical roots, and vibrant cultural diversity. From the towering peaks of ...

Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges, many of which have been on the economic front. Prior to the ...

The young man at the airport approached me with a nervous smile and a hint of hesitation. He was from the Ministry of Tourism, he explained. Would I be so kind as to fill out a survey on my stay in ...

Pakistan, June 30 -- ISLAMABAD - Prime Minister Shehbaz Sharif has announced plans to include Pakistan among the world's top tourist destinations by unlocking the country's full tourism potential. He ...

High season in the cooler climes of the Neelum Valley, the tourist centre of Pakistan administered-Kashmir, begins in May as temperatures around the rest of the ...

Dozens of Hindu pilgrims from India have traveled to neighboring Pakistan this month in a development that one lawmaker called “a big change” for Pakistan. “This is the first time in Pakistan’s ...

Hotels are empty and roads deserted at the start of what is normally peak tourist season amidst the towering peaks and lush valleys of Pakistan's Kashmir valley, as the threat of attack from India ...