Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect ...

Atlanta-based content creation group Any Means Possible (AMP) has increasingly become more relevant within the streaming ...

Every aspiring basketball player with hoop dreams knows Kyrie Irving, whose decade-long career has become integral to NBA lore. In his time off the court, the D ...

IShowSpeed briefly held the #1 spot on both Twitch and YouTube in terms of live viewership during an adventure in Turkey.

In its final year airing NBA games, TNT is up a modest 3% in first-round viewership, averaging 3.35 million viewers. Sunday’s Game 7 between the Golden State Warriors and Houston Rockets ...

The NBA viewership story was bailed out by the two most beautiful words in sports: Game 7. Oklahoma City’s 103-91 win over Indiana on Sunday night averaged 16,353,000 viewers on ABC and ESPN+ ...

The average viewership for the entirety of 2025 NBA playoffs, which included 34 games, averaged 6.12 viewers across ABC and ESPN. Viewership for the 2025 playoffs was up 10% from 2024.

After Puck’s John Ourand reported earlier this month that local NBA viewership was down 13% versus last season (using data from only 25 of the league’s 30 teams), Tom Friend of Sports Business ...

Twitch is announcing a bunch of updates at TwitchCon Europe, including vertical livestreams and an open beta test that lets creators stream at a higher quality.

NBA TV ratings are shaped by a variety of factors as consumers digest content in new formats. The league and its TV partners need to navigate those issues. They are focused on attracting more viewers.