San Francisco-based Perplexity on Wednesday made its new artificial intelligence-powered Comet web browser available to its highest-paying Perplexity Max subscribers and some others.

Perplexity.ai has launched its own Comet browser to take on Google Chrome and Microsoft Edge and their respective search engines. But Comet is enormously expensive, and in tests, didn't always work.

Perplexity’s Max plan with unlimited Labs, early access to features like Comet, top AI models, and priority support for power users.

Wedbush said Perplexity is the "no brainer" deal to help launch Apple's ( NASDAQ: AAPL) AI strategy. The firm has an Outperform rating and $270 price target on Apple's stock.

OpenAI is reportedly looking to use the browser to capture more user data — a strategy that has worked out to Google's benefit with Chrome. The browser is also expected to have agentic AI features such as Operator,

OpenAI is working on an AI-powered web browser that could debut in the coming weeks, Reuters reported on Wednesday. That would be a major incursion by OpenAI, which makes the dominant AI chatbot, ChatGPT,