News

Tariffs and recession fears—tracking the ad industry’s response to the economy
The marketing industry is entering a new period of uncertainty as brands, media companies and agencies contend with tariffs ...
Ford campaign touts its US manufacturing base and new discounts as auto tariffs hit
Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just ...
Inside the ‘Hot Ones’ product partnerships strategy
The YouTube chicken wing-eating show “Hot Ones” isn’t just popular with viewers—outside brands are increasingly hungry to get ...
Nielsen sues VideoAmp again, just days after previous case was dismissed
Nielsen's new patent suit covers use of mobile phones to measure out-of-home viewing, an approach VideoAmp recently launched.
Watch the newest commercials from Twisted Tea, Lincoln, AT&T and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...
The top 5 food and beverage marketing ideas to know about right now
In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...
Ad Age6d
Kate Watts
Are you a print subscriber? Activate your account. Kate Watts is CEO, 50,000feet. on 04.03.2025 ...