SMS, long considered a key channel for marketers, has seen little innovation since its inception. It lacks interactivity, ...

Typography is an essential yet often underrated aspect of branding that contributes to creating distinctive brands. However, ...

Tarun Sharma, co-founder of mCaffeine and Hyphen, shared his decade-long journey of building D2C brands at the ...

Tarun Joshi of IGP shared the brand's journey at Brand World Summit 2025. IGP started in 2016 with a focus on relationships.

In this edition of Economic Times Brand Equity's Digital Cover, we spotlight a phenomenon whose journey in Indian cinema reads like a gripping screenplay.

Artificial intelligence is improving at understanding hidden meanings in text. A recent study shows AI models like GPT-4 are ...

Kalyan Jewellers announced a robust 31% year-on-year increase in consolidated revenue for Q1 FY26, overcoming demand ...

China's finance ministry is restricting government purchases of EU medical devices exceeding $6.3 million, retaliating ...

Visa and Times Prime have joined hands to make life a little more rewarding for Visa Signature credit cardholders. As part of ...

Its key rivals, SK Hynix and Micron, have benefited from robust demand for memory chips needed for AI, but Samsung's gains ...

Satish Krishnamurthy has launched Bravo & Co., a new strategy and design practice, to help businesses navigate complex ...

Taiwan's Foxconn, the largest contract electronics maker, announces a 15.82% rise in second-quarter revenue, driven by robust ...