Knowing who the best customers are, what they buy, how they buy and when they will buy is the basis for decisions that impact ...

Sephora has mapped out the main trends that reflect the universe of minimalism and maximalism in four categories: makeup, ...

With an investment of €45 million, the Heineken Group has opened its new global Research and Development (R&D) center, Dr.

With Brazilians becoming increasingly connected, the use of apps to shop has become commonplace, and grocery shopping is no ...

The Kraft Heinz Company announced that it will no longer launch any products in the United States that contain artificial ...

The signs are everywhere, shouting to the world that physical environments are back in full force. Despite the digital hype, ...

Cell phones have also become the main purchasing channel for Brazilians in classes D and E: 49% of purchases made by this ...

In recent years, much has been said about digital transformation in retail. Automation tools, Artificial Intelligence, data-driven management and omnichannel ...

A Track&Field inaugurou sua primeira Experience Store no estado do Rio de Janeiro. O novo espaço foi aberto em Ipanema ...

A rede de supermercados carioca Prezunic deu início à primeira turma da Escola de Padaria, iniciativa da área de Capacitação ...

Neste décimo episódio da série “gamificação funciona e traz resultados”, vamos falar sobre como transformar engajamento em ...

O Grupo Heineken está com inscrições abertas para seu Programa de Estágio 2025, com vagas destinadas exclusivamente a pessoas ...