With FIFA Club World Cup 2025™ reaching its thrilling conclusion this Sunday, Hisense is redefining the fan experience – delivering unmatched clarity at home and in the stadium via cutting ...

A gala 12th edition of Sports Industry Awards (SPIA) applauded the region’s finest for the first time in Abu Dhabi. Hosted by Sport360X and Interact as part of Sport Industry Series, Tuesday’s ...

The series of activities will feature the second NBA 3X Abu Dhabi presented by ADQ, a 3-on-3 basketball tournament featuring 24 men’s and 12 women’s teams in the 18+ division, as well as an ...

As a ground-breaking first campaign delivered in collaboration between the women’s national programme and its first exclusive partner, the ‘We’re Coming’ campaign featuring stars from the ...

The NBA today announced the launch of new features available to fans globally on the NBA App – the official home of basketball – for the 2024-25 season, showcasing the league’s dedication to ...

Sport360X & Sports Mania tipped-off the 2024/25 edition of Dubai Open for Basketball Academies – DOBA; the ultimate youth basketball league that gathers UAE basketball academies.

NBA Commissioner Adam Silver continues to be “particularly excited” about future opportunities for NBA Abu Dhabi Games – and beyond.

The Sport Industry Forum 2024 kicked off today, bringing together more than 300 key figures from the global sports industry, as well as sectors such as health, community, and education.

The Seventh Concept proudly announces Hoop Fest 2024, now officially titled ANTA Hoop Fest 2024, as part of the annual Dubai 30×30 Fitness Challenge.

The National Basketball Association (NBA) and Gulf Sports Media FZ-LLC (also known as Sport360) today announced a collaboration for Sport360 to launch and operate a new NBA Basketball School in ...

Operated by Sport360, the 2024 Jr. NBA Abu Dhabi League commenced in January, engaging over 1,300 young talents aged 11-14 from schools across Abu Dhabi and, for the first time, Al Ain. Since its ...

Since its inception in 2022, Jr. NBA programming has left an indelible mark, impacting the lives of more than 10,000 youth in Abu Dhabi. The league’s commitment to nurturing young talent and ...