Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

The WPP-owned Grey London has won the global creative account for Tourism Ireland. With an advertising and marketing spend of ...

The creative account for the National Lottery has been put out to pitch. The incumbent on the account is Core which manages ...

Recent data from Kantar shows 36% intent to make a purchase on Black Friday marking a steady increase YoY since 2022.

OOH advertising is one of the key drivers of brand success as it is a trump card to play in the pursuit of reach and ...

With the Irish electorate going to the polls today and the cost of living likely to impact on voter sentiment, 59% of adults ...

With the run up to Christmas being a very important time for charities, when many collect the bulk of their annual donations, Merchants Quay Ireland (MQI) has rolled a touching and heart-rending ...

With a number of Irish agencies through to the Best of Europe Effie Awards- which will be announced on December 11 – Jay Reid ...

The ICAD UPSTARTS programme for 2024 drew to a close this week at a showcase event in 1WML hosted by the programme’s lead ...

Legacy Communications has picked up the Agency of the Year Award at the coveted International Communications Consultancy ...

FEED by TBWA\Ireland has picked up the digital marketing and social media account for DIY and builders providers Chadwicks ...

Kia has teamed up with OOH media agency Talon, to promote the brand’s new fully electric Kia EV3 as part of its wider ...