In India, 'kuch bhi' reflects openness, not indecision. Marketers can leverage this phrase to personalise experiences in food ...

In a revealing conversation, CEO Rakshit Hargave explains why the business is so different from any other – and how ...

The lingerie brand’s CMO notes that, despite the digital momentum, offline continues to dominate, contributing 70% of the brand’s overall revenue through EBOs, MBOs, and retail touchpoints.

Smirnoff Lemon Pop (Non-Alcoholic) has launched a new music-driven campaign titled ‘We Do We’, aimed at celebrating ...

Bhasin has been appointed as vice president – sales & marketing and Tasneem Calcuttawala as vice president – operations & ...

The BK Fusion KitKat range is available for dine-in, takeaway, and delivery through the BK App and other delivery platforms.

Through the partnership, Clarity will use Wizikey’s tools such as the News Score, media outreach trackers, and AI-based ...

The advisory will offer services across market entry strategy, brand positioning, thought leadership, issue management, and ...

As part of this partnership, Bright Brain will not only lead Accumn’s search engine strategy but also craft in-depth, insight ...

Through this partnership, the agency will create a long-term communications plan, including storytelling, founder interviews, ...

After serving nearly four years as the chief marketing officer of Tata Motors’ commercial vehicles unit, Shubhranshu Singh ...

House of IPs is an event and entertainment IP Venture Studio committed to creating, curating, and scaling intellectual ...