Beauty and cosmetics brand Swiss Beauty launched its latest campaign, #SajDhajKe (All dressed up), celebrating the new-age ...

Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing ...

LinkedIn data shows that video is now the fastest-growing format on the platform, with uploads up 34% year-over-year, and ...

In a detailed review carried out by the Advertising Standards Council of India (ASCI) between April and September 2024, 98% ...

Will Streambox's Dor subscription-based TV service, that aims to unify content across OTT platforms and live TV channels, ...

Telecom company Vi announced a significant milestone as part of its latest ‘Be someone’s we’ campaign—the completion of its ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge ...

Response India, a Kolkata-based advertising agency, has unveiled a public awareness campaign, 'Rolling Heritage, Moving ...

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake ...